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National Webinar Series - Measuring brand performance on Social Media with George Hawwa

  • 17 Sep 2024
  • 11:00 AM - 12:00 PM
  • ZOOM
  • 86


  • Obtain a code to register.
  • Complimentary webinar


National Webinar Series

Measuring Brand Performance on Social Media with George Hawwa

Tuesday 17 September 2024 11am (AWT)

In this session, you will learn key takeaways on social media strategy which has enhanced office professionals on social media, and how to produce better performance with social media campaigns. Utilising social media today is not about getting followers but building databases, audiences and touchpoints. It is also making sure you are following best practices so you can avoid legal issues also with your campaigns.  In this session, you will find out what is the key attributes to ensuring you are building a social media strategy that is worth your time and resource.

About the Speaker 

George Hawwa, Attention Experts

As owner and Founder of Australia's most 5-star rated global social media agency 'Attention Experts' which was started in 2016, George has worked on social media strategy, management, and analysis across over 20 different industries with companies from across the world. As Growth Director George is in charge of the overall client strategy and agency growth. 

George won the 'Outstanding Young Entrepreneur' award at the NSW Business Chamber Awards in 2018. George started Attention Experts, after successfully starting, building, and selling two multi-million-dollar businesses utilising social media. He was approached by organisations, for his competence after both businesses were sold, and hence decided to embark on establishing his own social media agency. George has worked closely for many years with many member associations and knows them intimately as to what their needs and wants are.

George has been called to be an expert witness in court cases involving social media defamation and trademark infringement. He is a sought-after keynote speaker and presenter for industry groups and in-house training on the subject of social media. George also lectures on behalf of the Centre for Continuing Education on social media strategy at Sydney University.


  • What are the best social media platforms to utilise to gain the best ROI?
  • What is the successful social media marketing formula, which applied properly leads to success that then leverages to all marketing channels?
  • What are the three things that create engagement in 2024/25?
  • How to create databases which will create front of mind marketing?
  • Improve overall performance on social media as a professional and also, ensure you are following best practices.

Duration 50 minutes and 10 minutes Q&A.

Times:  11am (WA),12.30pm (SA, NT), 1.00pm (QLD, NSW/ACT/VIC/TAS), 3pm (NZ)

Registrations close Friday 13 September 2024, 5pm AWT

ZOOM details will be email on Monday morning 16 September 2024.

AIOP has partnered with Attention Experts bring you this National Webinar.

Attention Experts is Australia’s most five star rated social media agencies. It has helped close to 1,000 businesses from multinationals, Government agencies, Not for Profits and SMEs since 2016 grow on social media. Recently opening their Dublin, Ireland office, Attention Experts now has three offices globally and is looking to continue its expansion as it has recognised a real need for its services. Led by George Hawwa, it is award winning and has won numerous ‘best campaign ‘awards by the Australian Marketing Institute, Australian Achiever Awards, The Australian Journal, Yahoo! Finance and more.

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