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From Branson’s Side to Center Stage: An EA’s Story - Brisbane

  • 8 Jul 2025
  • 7:00 AM - 9:00 AM
  • Brisbane Convention & Exhibition Centre - In Person Event
  • 73

Registration

  • Free to Members
  • Registered under main persons name

Register

                         Exclusive Panel Event with Samantha Cox


Samantha Cox has generously offered her time to collaborate with AIOP QLD Division to

bring this one of event to Brisbane.

Samantha Cox is a British-born Executive Assistant with over 16 years of experience

working with high-profile clients worldwide. Her impressive career includes working with

Australian media personality Jackie O and business magnate Sir Richard Branson, serving

as his executive assistant at Virgin Australia before receiving an exclusive offer to work for

him at his private home on Necker Island in the British Virgin Islands.

During her four years on Necker Island, Samantha traveled extensively and engaged in

philanthropic initiatives, including Virgin Unite and The Elders organisation, founded by

Nelson Mandela. Her work allowed her to collaborate with global leaders such as

Archbishop Desmond Tutu and President Jimmy Carter, further enriching her international

experience and commitment to humanitarian causes.

Since returning to Australia in early 2020, Samantha has embarked on new ventures
,

including writing a novel about her extraordinary journey. She also launched her consulting

business, Samantha Cox International, which specializes in high-end VIP guest

experiences, working alongside luxury brands to elevate customer service and loyalty.


Event - From Branson's Side to Centre Stage: An EA's Story
Audience - Senior EAs & Office Professionals
Format - In-Person, Presentation and Networking
Inclusions - Hot Breakfast
Tickets -  No Cost - Members | $49 Non-Members | $395 Table of 10

Date & Time - Tues 8 July | 7.00 AM arrival | 7:30 AM start | 9:00 AM close

Venue - Brisbane Convention & Exhibition Centre, Corner of Merivale and Glenelg Streets,

South Brisbane

Description:  
The purpose of this event is to inspire and educate attendees on the power of resilience,

adaptability, and excellence in high-profile executive support and luxury guest experiences.

Drawing from her remarkable career, Samantha Cox will share invaluable insights on

working with global leaders, fostering meaningful connections, and navigating the

demands of elite industries. Her journey - from assisting world-renowned figures to

launching her own consulting business - will serve as a testament to the impact of

dedication, strategic thinking, and personal growth. Attendees will leave equipped with

practical strategies to enhance their professional capabilities while being motivated by

Samantha's extraordinary path to success.


                                                Spots are limited, so don’t miss out!
                                       Please RSVP by Tues 1 July by registering here

Connie Messina
AIOP Qld Division President and Qld Committee

* Please note that photo and video material will be collected at this event for possible future publications.

By attending, guests give their consent for such material to be published.

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